Dear Alberta Energy Companies; Please Diversify


\"Photo Photo by Grant Strem of Proton\’s field site

As a Calgary-born Explorationist, I have certainly observed ups and downs in the oil patch, from a front row seat. Brace yourself for cliché; this time it\’s different!

How is it different this time?

Most of Western Canada\’s heavy oil and oil sands travels to the US where it is turned into diesel. Nikola stopped taking orders for H2-powered cargo trucks at $10 billion in truck pre-orders. Nikola is one example of many, and using solar to electrolysis, claim they have achieved H2 at $2.47 US/kg. Diesel equivalence is about $4/kg. So no one should pretend to be surprised as they watch demand destruction for Canadian oil accelerate during the next 5 years.

Nikola can hit these price targets without subsidies for carbonless energy. I\’ve heard of larger-scale projects in Australia that claim to achieve H2 at $1.70 AUS/kg using electrolysis. This is before scaling up, and we all know that mass production drives down price. I expect electrolysis to produce carbonless sources of H2 in the $1/kg range within the next few years. It\’s simple Alberta; diversify and adapt, or be uncompetitive. The niche and path for oil products that aren\’t simply burnt (like asphalt, lubricants, plastics, rubber) is not big enough for all our Canadian production.

My perspective has been from within exploration and production companies, mainly large ones, and as a reserves evaluator, and as a research analyst building financial models and picking stock price targets for various issuers in oil.

I\’ll share an example from my career; in 2005 the natural gas price was high and I was trying to explain American examples of horizontal drilling and the implications for Canada within the Montney to a company I was working for. The same year, I was hired by Burlington Resources. Through attrition (3 layers of management quit above me) after a major oil player purchased Burlington Resources, I found myself running the shale gas exploration team for a while. Extremely lucrative opportunities abounded for horizontal drilling in many formations, with massive acreage positions wide open in the best areas, but decision-makers had a hard time connecting the dots and shifting the CapEx, with a high-level stated preference to be \”fast followers\”. Well, that\’s how most execs in Calgary preserve their positions. No hard calls. Nobody moves, nobody gets hurt.

As an Albertan I would very much like to see Calgary\’s oil exec\’s make some hard calls right now. Not tentative calls; not dipping a toe in to test the water. This is an existential challenge and bold action is required if future global energy relevance is to be a possible outcome.

How? What bold steps are needed?

Jonathan Wilkinson, our new Federal Environment Minister, has a mandate that 10% of cars sold in Canada need to be zero emissions by 2025. He also knows about the \”last mile problem\” wherein there isn\’t enough grid capacity at the community level for much of this 10% to be full battery electric vehicles. Minister Wilkinson is aware that H2 is the quickest, easiest and best solution for meeting his mandate.

In the foreground, oil companies have now truly realized that access to large-scale new capital requires diminishing carbon intensity per barrel. A lot of our oil is steamed out of the ground by energy from natural gas combustion, or pumped using power from carbon-emitting sources. Hydrogen can be used in various ways to make steam and electricity.

Alberta has some of the lowest cost H2 production in the world already. Near Edmonton. Part of the reason for this is low natural gas cost, and no emissions capture.

Let\’s be leaders where we can in the global energy movement that is growing; clean hydrogen. Canada can leverage its resources and expertise toward clean hydrogen exports and make a fortune on this clear opportunity. \”Fast Follower\” is a losing strategy, and I want to see Alberta companies be bold to thrive rather than shrinking to global irrelevance. Australia is shipping liquid hydrogen to Japan while Albertans are still fighting to sell more hydrocarbons by ship! The game has changed. Adapt your strategy! Quickly!

There are several ways to make emissions free hydrogen economically:

Solar, wind, geothermal, and hydroelectric are inexpensive and emissions free. We are already doing these in Western Canada for cost-competitive electricity. Adding electrolysers to these emissions-free projects is a good approach, but doesn\’t leverage of our resource industry as much as steam-reforming methods of hydrogen production. The two paths for steam reforming are traditional Steam Methane Reforming (SMR) with carbon capture and storage, and Proton\’s method of in situ steam reforming using unswept petroleum as fuel, using the ground as the reaction vessel, and leaving everything except H2 in the ground. These can both be emissions free and done fairly quickly at extremely large scale. Pyrolysis is also a potentially viable option for making hydrogen, but creates a huge waste stream of carbon black for which the markets at large scale are untested.

To leverage our existing projects; workforce, roads, pipes, turbines, powerlines, rigs, trades, geophysics databases, etc., the fastest large scale path to clean H2 for Alberta is steam-reforming reactions by one of the aforementioned methods. Companies who remain focussed on selling heavy oil to American refineries will get hungrier, and weaker through time.

The H2 opportunity is especially sweet for Canadian energy companies that already have a retail footprint (gas stations). An obvious necessity for Jonathan Wilkinson to meet his mandate for zero emissions vehicle sales is to make sure there are enough hydrogen fueling stations. Companies can wait to see this legislated then scramble at the last minute to comply, potentially meanwhile being eclipsed by new entrant competitors, or they can leverage their past investments to become hydrogen leaders. If you are a high-level Canadian energy executive, I am directly challenging you to bold action toward hydrogen. As an Albertan I am tired of watching \”fast-followers\” fumble. The game has clearly changed again and I want to see you succeed.

So; Canadian licence deals for Proton\’s method are half price for the next 3 weeks. If you have sufficient signing authority to act on this, please feel welcome to contact me. If you know an executive in Canadian oil and gas, please forward this article to them.

Privacy Policy

Last updated: January 25, 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. This Privacy Policy has been created with the help of the Privacy Policy Template.

Interpretation and Definitions


The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Proton Technologies Canada Inc., 140 8 Ave SW Suite 300.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: Alberta, Canada

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Proton Technologies Canada Inc., accessible from

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

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  • First name and last name

  • Phone number

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

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Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. You can learn more about cookies here: Cookies by TermsFeed Generator.

We use both Session and Persistent Cookies for the purposes set out below:

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    Administered by: Us

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  • Cookies Policy / Notice Acceptance Cookies

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  • Functionality Cookies

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    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

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  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email:

  • By phone number: 403.467.1220

  • By mail: 300 – 140 8 Ave SW, Calgary AB T2P 1B3, Canada

Terms of Use

The terms and conditions (the “Terms and Conditions”) govern the use of (the “Site”). This site is owned and operated by Proton Technologies Canada In. This Site is a

By Using this Site, you indicate that you  have read and understand these Terms and Conditions and agree to abide by them at all times.

Intellectual Property

All content published and made available on our Site is the property of Proton Technologies Canada Inc. and Site’s creators. This includes, but is not limited to images, text, lgoos, documents, downloadable files and anything that contributes to composition of our Site.

Limitation of Liability

Proton Technologies Canada Inc. and our directors, officers, agents, employees, subsidiaries, and affiliates will not be liable for any actions, claims, losses, damages, liabilities and expenses including legal fees from your use of the Site.


Except where prohibited by law, by using the Site you indemnify and hold harmless Proton Technologies Canada Inc. and our directors, officers, agents, employees, subsidiaries, and affiliates from any actions, claims, losses, damages, liabilities and expenses including legal fees arising out of your use of our Site or your violation of these Terms and Conditions.

Applicable Law

These Terms and Conditions are governed by the laws of the Province of Alberta


If at any time any of the provisions set forth in these Terms and Conditions are found to be inconsistent or invalid under applicable laws, those provisions will be deemed void and will be removed from these Terms and Conditions. All other provisions will not be affected by the removal and the rest of these Terms and Conditions will be considered valid.


These Terms and Conditions may be amended from time to time in order to maintain compliance with the law and to reflect any changes to the way we operate our Site and the way we expect users to behave on our Site. We will notify users by email of changes to these Terms and Conditions or post a notice on our Site. Contact Details

Please contact us if you have any questions or concerns. Our contact details are as follows:

  • +1 (403) 467-1220
  • 300 – 140 8 Ave SW, Calgary AB T2P 1B3, Canada